Exhibits CU2


‘City Unseen 2.0’
October 11, 2019 – January 18, 2020

Snap! Orlando presents ‘CITY UNSEEN 2.0: The [AR]t Experience Continues,’ the innovative ongoing Augmented Reality art project, with virtual public art installations, and in gallery experiences. Year two features new [AR] activated and interactive gallery experiences at Snap! Space. Inquiries, contact: info@snaporlando.com.

Works by Marpi, Marjan Moghaddam, Synthestruct, Ya La’ford + Jesse James Allen, Matt Roberts, Julie Gratz, Kaleida Studio, and more…


Marjan Moghaddam

marj2Glitched Goddesses.

Marjan Moghaddam is a pioneering and award-winning artist, recipient of numerous grants and prizes for her digital art such as the Rockefeller Fund and Brooklyn Arts Council. Moghaddam has been hailed as a ‘Trailblazer in Digital Art’ by Times Tribune, ‘The First Lady of Animated Painting’ by The Examiner, a ‘Digital Humanist’ by Art Spiel, and a ‘pioneer in hacking visuals as interventions’ by Quiet Lunch magazine. Recently, her #arthacks on Instagram were shortlisted for the International Digital Sculpture price, and were exhibited internationally as AR activations. Marjan Moghaddam has created commissioned AR art for museums such as the Smithsonian, National Cathedral & Ulm in Germany, and was recently the AR Artist-In-Resident for Adobe Project Aero, in the spring 2019.



mar1Algae / Looking Glass.

Marpi is a Polish-born, San Francisco-based artist who creates interactive, scalable work across multiple platforms in digital and physical space. In his current practice, Marpi designs and builds vast digital ecosystems that encompass both environments and creatures that are brought into being and shaped by users. His recent work provides different windows into the same universe, where sound, gestures, and other inputs from our world provide the basis for completely new forms of life. Looking Glass is the world’s first desktop holographic display.


Ya La’ford

yaSublimation: Ancestral Pattern.

Renowned Jamaican-American Ya La’ford’s geometric composed paintings serve as a gesture reflecting her Jamaican cultural hybridity through her journey to challenge notions of humanistic patterns and unseen experiences. La’ford received her MFA from Art Institute of Boston in 2012, and her juris doctorate from University of Florida. Her work has been displayed at Clark Atlanta University, Rosenthal Gallery, Boston University, CHIHULY Gallery, Dr. Carter G. Woodson African American Museum, and Dunedin Fine Art Gallery. Ya La’ford is a grant recipient of Joan Mitchell Foundation scholarship, and her work can be found in numerous corporate and private collections across Europe, Asia, and the United States. Projection Mapping with Lightform devices created by Orlando digital artist Jesse James Allen.




Transcode is an interactive experience that brings you into a world where your projected physical form is converted into thousands of particles that you can manipulate to create morphed, abstract, and disintegrated versions of your projected self. Synthestruct is a new media designer exploring and challenging sensory perceptions through interactive installations, audiovisual works, and other digital media. Her work and installations have been seen around the world, including the Music Tech Festival (Sweden & Berlin), the Ars Electronica Festival (Linz, Austria), Snap! Space, the Orlando Science Center, and at Artechouse in Washington, DC.


Matt Roberts

mrDazzle Camouflage.

Dazzle Camouflage: enter a word or hashtag to search Twitter, and the word’s frequency generates black and white patterns and the fidget spinners’ response. Matt Roberts is a digital artist and photographer specializing in real-time video performance and new media applications. Roberts has been shown internationally in Argentina, Canada, Colombia, Brazil, Italy, Mexico, Taiwan, as well as nationally in New York, San Francisco, Miami, and Chicago.


Julie Gratz

jul Endless River.

New York based digital artist Julie Gratz is an animator, and artist who combines her musicality and skill in fine art to create animations that compliment the music they accompany. She grew up painting, drawing, choreographing, and performing on stage, and animation has become a culmination of all of her training and experience. Julie co-founded Kaleida Studio in 2013.


Kaleida Studio

kalConfinement by Elliot Davis.

Kaleida Studio is an animation and motion graphics production studio directed by Julie Gratz. In 2018, Kaleida started diving into the world of Augmented Reality Art and have hosted several group AR Art shows. Artists featured include Julie Gratz, Jordan Bruner, Elliot Davis, Eliska Podzimkova, and many more … Bridging the physical and digital worlds, Augmented Reality gives the viewer the opportunity to experience art in a revolutionary new way. Physical art prints become immersive and rich with animation when activated with an AR smartphone app.


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